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Let’s Go!
A Personal Message from Stephen Hultquist

Dear Friend,

Thank you for dropping by my web site; I’m glad you’re here.  Even the best in the world continue to strive to improve, using coaching and collaborators to multiply their efforts and grow.  I realize that you want to grow in your life and your business, and that’s good and healthy.  That’s what I help to make happen.

Of course, you probably are wondering what qualifies me to coach you to greater success.  To help with that, let me draw a picture for you.

Steve Hultquist - Skis

I was born in Flint, Michigan, home town of Michael Moore made famous by his ludicrously biased inaugural movie Roger and Me.  As a midwestern kid growing up in the booming ‘60s and ‘70s, I learned to swim, sail, skate, and ski.  I was selected as a leader for various groups, from junior safety patrol to church youth groups and ski teams, and I managed to make more than my share of mistakes along the way.

But, I started to learn.

After graduating from Michigan State University, I joined IBM and settled into what I expected to be a 30-year career at Big Blue.

‘Twas not to be, and I’ll tell you more about that shortly.

IBM was a great place to start my career.  I learned constantly! Whether expanding my knowledge of esoteric technology topics like VLSI engineering or studying leadership and team dynamics, there was unlimited opportunity to grow and participate in the success of IBM.  Plus, IBM’s “Basic Beliefs” provided me a solid foundation for the future:

  • Respect for the Individual: Respect for the dignity and the rights of each person in the organization.
  • Customer Service: To give the best customer service of any company in the world.
  • Excellence: The conviction that an organization should pursue all tasks with the objective of accomplishing them in a superior way.

My IBM experience was tremendous.  I met my wife, Terry, there.  We moved twice, first to San Jose, California and later to Boulder, Colorado.  Terry retired at 29 and within a few years was raising our kids.  But, in 1994, it was time for a change.

I had topped out.  I was six months from the last IBM promotion I would ever get.  I was too much of a maverick to become a senior manager at IBM, and too much a generalist to become an IBM Fellow.  My income was stagnant because of the corporate structure that tied the hands of most management.  What was I going to do?

Out of the Beast

The answer was obvious to me: go from the biggest technology company in the world to one of the smallest.  In other words, start my own business.  So I did.
Steve Hultquist - Skis

I created a consultancy that had clients right from the start, including IBM, the Government of Guam, smaller businesses here in Colorado, and a quadrennial sporting event being held in Atlanta in 1996 that won’t let me use the name because I didn’t pay millions of dollars as a sponsor.  I just made sure that their ticketing system never crashed.  But that’s a story for another time.

By 1997 I had a number of staff and contract employees, brought in our first $ million, and I was burned out and miserable.

So, I jumped into the wacky world of Internet start-ups, of course.

Through a series of companies throwing venture capital funds around like they were confetti as well as a few that really had great things going, I learned a lot, built some great systems, but most importantly learned how to run businesses and teams... and how not to run them, too.  Some of the lessons were wonderful.  Some were incredibly painful.  But they have led me to where I am now, so ultimately for good.

The dot-com bust hit me hard

I helped to shut down a great dot-com company in 2002 when the VCs pulled their money out of the bank, right out from under the management team with virtually no warning.  The CEO was committed to doing right by everyone, and I helped him get customers, staff, and creditors whole.  He did even more than I did, suffering personally as a result.  He is still a hero of mine... and still a client, too.

After that, though, I was an out-of-work technology exec in the darkest days of the crash.  No one was looking for a guy like me.  Everyone was hunkered down.  It was difficult.

In all of 2003, according to the Social Security Administration, I earned $23,000.

The good news is that I earned more than twice that last year.  In December alone.

That’s also a story for another time.



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The Test

During my period of building companies, I had learned a lot about leadership, productivity, and value generation.  I developed an approach to leadership that I thought was effective and rare, but I needed a testbed to prove it to myself.  In early 2004, I got my chance.

Two friends who had worked with me in the past were working together at a start-up in Boulder.  They were in dire straights, floundering without leadership for their team with responsibility for keeping customers happy.  And the customers weren’t happy.  They begged the CEO to find me and hire me.  Over the course of a set of interesting conversations, I struck a deal with them and joined the company.  With that 2003 still haunting me, I was grateful for the opportunity.

And now I could test the approach.

60 Day Makeover

I spent the first couple weeks observing, listening, and getting to know the team.  These were good people who had found themselves in a very difficult environment.  Fear was palpable.  Customer service staff didn’t want to answer the phone.  Engineers didn’t want to visit customers.  Everyone hid from everyone else.  It was ugly.

Within 60 days it was a different place.  The team was dynamic.  They worked together.  They were developing cross-functional relationships.  Respect was on the rise.  You could feel the energy.  Plus, it had positive momentum and continued to improve.

As a result, I had my answer.  I could now be certain that I understood how it works.

Although the business was challenging at times, my role there was very useful, and the CEO very appreciative.  In retrospect, he later told me that he should have had me oversee the product development effort, as well.  It didn’t matter to me, though, I had my answer and could now begin to help others with the greatest confidence.

And I did.

Starting with smaller companies and their owners, we worked together to change team dynamics and the resulting business value.  Companies saw sales swell, revenues rise, and profits pile up.  One company saw more than 30% growth in both revenue and profit.  Others had comparable success.  Furthermore, the people in the companies were happier and more fulfilled.  Bingo!

It works.

So I have continued to help others apply the principles in the businesses, but also in their homes and families.  They work there, too.

Steve's coaching was crucial in making the proper hiring and firing with our staff.  Because of the changes we made based on Steve's coaching we have seen substantial sales increases, but more importantly a substantial increase in profit.  With Steve's input regarding hiring and firing, our turnover rate has dropped exponentially.

Steve's guidance and coaching has helped me to break a 8 year cycle of trying to handle all of the responsibility on my own.  Due to the proper delegation of duties I have been able to work in the area's I am most gifted, and let others do the same.

Since the start of Steve's coaching:

  • our average project price has increased over 100%
  • our annual revenue has increased over 100%
  • we have seen a 100% increase in revenue in 3 years, and profit margins are up.
  • our turnover rate is down
  • employee moral is up
  • we have selected the right projects, and let the wrong ones go
  • we have been able to refine our vision as a company

Chris Rayburn
President and Founder
Summit Integrated Technologies, Broomfield, CO

As a result of that success, I was asked to write a book that seems unrelated to this business world, but really is directly related.  We’re holistic people even if we like to think about life in little chunks.  It’s not business and home.  They aren’t really separate (as anyone who has had to deal with the upset of home brought into the work environment certainly knows), but like spirit, soul, and body, they are all parts of the greater whole.

So I wrote the book.  Open Your Heart with Skiing; Mastering Life Through Love of the Turns was released to great response on September 1st, 2007.  In it, I draw on my experience as a skier and ski instructor to illustrate life truths useful to anyone.  These truths underlie my approach to leadership--and life.

It is now time for me to open a small group opportunity for leaders and those who want to become better leaders--or even who want to become leaders for the first time.  This Inner Circle will have an opportunity to learn directly from me, with monthly insights in the Inner Circle newsletter, a monthly Quick Growth package, and for a limited few, personal coaching by e-mail and phone.

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Steve’s insight and leadership have been instrumental in the successful launch of Cloudpath Networks.  Since its inception, I have leaned on Steve for guidance in a variety of areas, from product positioning to OEM negotiations.  The feedback and ideas expressed by Steve have helped position us well for growth.

Kevin Koster
President and Founder
Cloudpath Networks

Life has changed dramatically since the days of lifetime employment.  Companies are no longer loyal to their employees, tossing them on the scrap-heap of unemployment for any--or no--reason.  Gone also are the days when employees were loyal to their companies.  Without an assurance that they’ll be treated well, there is no reason to be loyal.

The world has changed.

With it, so has leadership.  So has followership, for that matter.  It’s different.  It’s Leading NOW instead of leading then.  It’s taking on leadership from the perspective of reality instead of just hoping.  Whether leading your family, a meeting, or a multi-billion dollar company, it’s time to lead in a new way, taking the dynamics of a new world into account.

Every month, Leading NOW focuses in on practical ways to improve your skills and get results.  Drawn from personal experience and the best insights available from experts, the Quick Growth package will give you clear guidelines for applying new concepts or reenforcing what you are already doing.

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Everyone is a leader, whether they realize it or not.  You are a leader, too.  Leadership is influence.  And there are ways that you will grow and benefit, too.  Be one of those who has an opportunity to grow dramatically by Leading NOW.

To your success,


Stephen Hultquist Signature

Stephen Hultquist

PS Whether family, team, or employees, leadership will never be the same.  Do you know how to be Leading NOW?



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Copyright 2007 Stephen Hultquist



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